Where Is Browndages From Shark Tank Season 13 Today?

Husband-and-wife team Rashid Mahdi and Intisar Bashir loved the colorful bandages they'd put on their children's small cuts, but they noticed that many of the bandages stood out on their darker skin. They decided to make Browndages, darker-colored bandages to better match people with darker skin tones. They also created bandages for kids that featured characters with professional careers such as doctors, chefs, and judges. "We wanted to instill in our children and show them that even a product as small as a bandage should take you into consideration," Bashir explained during their "Shark Tank" pitch. At first, they relied on social media and word-of-mouth to sell their products.

During the social unrest following the death of George Floyd, the couple noticed a bump in their business as more people sought out black-owned businesses. Their social media following exploded from 10,000 to 75,000 followers on Instagram, and they sold $130,000 of Browndages in just six days. Although Dollar General reached out to the Browndages team to sell their products in stores, the company wanted Browndages to be exclusive in their stores so no deal with struck. The team sought the Sharks' help to market Browndages in schools, daycare centers, and hospitals as well as in larger retail stores.

Browndages pitch on Shark Tank

Bashir and Mahdi pitched Browndages to the Sharks, handing each some samples to match their skin tones (via YouTube). They wanted $75,000 for a 7.5% stake in the company. All the Sharks were supportive of the company's aim for inclusivity, but Robert Herjavec declined because he believed larger companies could produce billions in inventory at a lower price point. Mahdi acknowledged it was difficult for their company to keep up with the larger inventories of bigger bandage companies.

Kevin O'Leary offered the Browndages team $75,000 for a 15% stake in the company, saying that he could help network the company with larger companies willing to support family-owned businesses. Lori Greiner suggested partnering with Daymond John and Mark Cuban with a $100,000 offer and a 30% stake in the company. Mahdi asked what the Shark trio could do for the company with such a large stake.

Cuban said he could make the Dallas Mavericks (he's the owner of the team) wear Browndages, and his partnerships with the Dallas schools could help distribute Browndages to their nurses' offices. John said he could help the company co-brand with his clothing brands Coogi and Fubu, and Greiner said she'd get Browndages into retail stores. After several counteroffers, the team agreed to $100,000 plus a $75,000 line of credit for their next inventory. The Shark trio would split a 25% stake in the company.

After the Shark Tank pitch

After the "Shark Tank" pitch in April 2022, Bashir said in a YouTube interview she was overwhelmed with emails from people and companies wanting to help the company. They received orders from people all over the world for Browndages products, and she was surprised that their company could fill a void worldwide. Later that summer Lupita Nyong'o posted a Facebook picture of her boo-boo bandaged up with a Browndage, saying, "Finally, a bandage that blends! Thank you, Browndages for helping me conceal my clumsiness!" Johnson & Johnson began creating bandages for darker skin tones in the summer of 2020 as well (via Humblerise). Browndages supporters showed their support on the Johnson & Johnson announcement, saying that Browndages had already come up with the idea. One user posted onĀ Instagram, "We heard some company is finally offering brown skintone bandages...that's cute but we have our own! Follow and support @Browndages."

Other users are showing their love for Browndages on Instagram as well. One woman cut her finger opening a can and reached for her Browndages first aid kit. She posted, "I caught a glimpse of my hand in the mirror and didn't even catch the band aid on first glance. And I love the elasticity of the band aid itself. Grab you some Browndages."

Browndages is still in business

Browndages is still selling its signature bandages on its website. You can also find Browndages in select pharmacies, boutique food markets, and beauty supply stores across the United States. Browndages are also sold in Just 4 Girls Salons in the Atlanta area and Ace Hardware stores in the Baltimore/Washington metropolitan area. The company is still actively promoting its products to its 78,000 followers on Instagram and 40,000 followers on Facebook.

Browndages has also expanded its line of merchandise beyond bandages. You'll find elastic bandages in different skin tones and new lines of character bandages featuring characters for boys and girls. The company also sells first aid kits, healing balms, children's books, and shirts with empowering messages. You can also get pajamas featuring characters from the bandages, such as the chef, scientist, pilot, or veterinarian. According to CA Knowledge, Browndages has an estimated $3 million net worth and $1 million annual revenue.

The future of Browndages

The future for Browndages appears promising and transformative. As society increasingly recognizes the importance of inclusivity and representation, Browndages is well-positioned to play a vital role in the evolving landscape of healthcare and consumer products. According to Crunchbase, the number of visitors to the Browndages website has increased fourfold from July 2023 to August 2023. Therefore, the popularity of Browndages is still on the rise.

Browndages is seeking to create more opportunities for black-owned businesses by offering support for them through Facebook. The company is also reaching out to parents with school-aged children and offering inspiring messages to empower them. Browndages is seeking to partner with NBA player Jaylen Brown, who hopes to bring Black Wall Street to Boston and address wealth disparity. Browndages is also expanding into more health-related topics on its Instagram account, offering health tips such as signs your wound isn't healing, the main phases of how wounds heal, and how to minimize scarring.