Wearing this color makes you more attractive to men

When choosing your outfit, how often do you pick a piece for its attraction point? From form-fitting jeans to a little black dress, chances are your choices are deliberate. But did you know that there is one color you can wear that makes you appear more attractive to men? Perhaps it's not such a shocker, as the color is associated with lipstick, lingerie, and the infamous room in Fifty Shades of GreyRed.

A groundbreaking study by two psychologists out of the University of Rochester suggests that men love a lady in red. Researchers Andrew Elliot and Daniela Niesta measured men's responses in a series of five studies involving pictures of women with red or white backgrounds and in different color blouses. The results were the same in all five experiments, with the men choosing the women in red as more attractive and desirable. The authors suggest that this response to red comes from deeper biological roots stating, "Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red."

Red is more than just a turn on

Men may be more sexually attracted to women wearing red, but the color offers even further desirable results. According to Soneca Guadara, personal fashion stylist, wearing red boosts confidence and implies power (via Thrive Global). In agreement is Leslie Harrington, executive director of the Color Association of the United States, who tells Huffpost that wearing red makes you feel sexier. She goes on to describe red as a power color, stating it has a "domineering, confident, don't-mess-with-me kind of strength to it," (per Huffpost).

Regarding confidence, the Society for Personality and Social Psychology says research has proven that confidence is a highly attractive feature in a possible mate. If red makes a woman more attractive and is a color that can cultivate confidence; and confidence is an attractive trait when searching for a partner, then red might just be the color of love after all.